Deciding on a name can often be the hardest part of starting a business, a brand or even a blog but it is also one of the most important decisions you will make when getting started. So, what’s in a name? Do you want the name of your business to be literal and tell everyone exactly what you do? Or do you want to go with an abstract name that uses curiosity to gets people to ask what you do? There isn’t really a right or a wrong way to go; you have to figure out what works for you.
Initially when creating KateOGroup, I thought the sole focus of my business was going to be helping other businesses with social media. While KateOGroup does do that, it is in no way our only focus. Even though I thought KateOGroup would have a singular purpose, there was still a part of me that didn’t want to confine my business to simply the social media realm. Three years later, I’m so glad I followed my intuition because KateOGroup’s main focus is wordpress website design and graphic design for marketing materials and custom invitations.
My dad gave me some of the best advice about picking a name, he told me to come up with 3 or 4 that I liked and not be set on one until I checked to see if the name was available with the state. Once we checked availability with the state, I wanted to make sure that I could get the matching URL (or web address) and the availability on social media. Having a cohesive URL and name on Social Media is VERY IMPORTANT. Making sure your name is the same everywhere helps current and potential customers avoid confusion. There are many sites that will help you check availability but to make it easy on you I’ve added quick links below.
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Once you decide on your name, go ahead and purchase your domain (URL) and the social media accounts in that name. At the very least, having the social media accounts set up with a link to your domain will help with SEO Rankings because each of the social sites will be a referring link to your domain giving it more significance with search engines.
If you absolutely cannot decide on a name or decide whether you want a literal versus abstract name, I’d love to help you determine what’s in a name for your business! Head on over to KateOGroup and fill out the contact us form. Empowering small businesses was the main motivation behind the creation of KateOGroup and what keeps us going!
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